OC Waste and Recycling, along with the Orange County Board of Supervisors, launched the Waste Free OC Campaign at the Frank R. Bowerman Landfill in Irvine on February 10, 2010. The campaign,’ Waste Free OC. Save Room for Tomorrow,’ challenges Orange County residents, businesses and organizations to reduce their waste by ten percent in 2010. Central to the Waste Free OC campaign is a long-awaited countywide web portal, www.WasteFreeOC.com, that will help Orange County residents and businesses become aware of small changes in behaviors and practices to recycle, reuse and reduce to save room at our landfills for future generations.
Visitors to the new, interactive Web site will find a call to action for all Orange County residents, the “10 in 2010 Challenge.” The average Orange County resident in 2008 generated five pounds of waste per day. With more than three million residents county-wide, if everyone in OC takes the pledge to reduce their waste by 10%, together the reduction would add up to approximately 15 million pounds of solid waste per day. There is information and resources on how to reuse things that would typically end up in a landfill and recycle materials that can be repurposed. The Waste Free OC campaign is aligned with the County’s Strategic Initiative to build healthy communities for today and generations to come.